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Stocks Shares Investor Statistics

By   / 27 June 2023

Investing in stocks, shares, and other assets has always been an intriguing avenue for individuals seeking to grow their wealth. And if you’re reading this, more than likely, they interest you too. 

With a sample size of 2,000 participants, our survey aimed to delve deep into these individuals’ investment preferences and behaviours. By exploring the statistics derived from our survey, we can gain valuable insights into the investment landscape, identify emerging trends, and inform investment strategies.


This comprehensive report reveals a wealth of meticulously gathered facts, figures, and numerical representations. However, for those seeking an immediate breakdown, we have distilled the findings into a concise yet impactful summary below:

  • Stocks, Shares, and ETFs are the preferred investment assets (86%).
  • Despite their high-risk nature, cryptocurrencies attract 52% of individuals, particularly among the younger generation.
  • Options, Futures, CFDs, and Forex are less favoured, possibly due to their complex concepts, with nearly 50% less people showing interest in them compared to stocks and shares.
  • Older individuals show less inclination towards cryptocurrency investments, with just 8% interested over the age of 65.
  • Property investment interest increases by 6% from the average during the mid-stage of life.
  • Forex trading garners the most interest from individuals aged 18 to 24, with 45% showing their interest.
  • Investment interest is relatively balanced between genders, with a slight male preference of just 4.3%.
  • Londoners exhibit an above-average inclination towards investments.

The Overall Picture: What Are People Interested in Investing in?

The survey results reveal insights into the investment preferences of the surveyed individuals. Across the board, the most popular investment options in 2023 were stocks, shares, ETFs and Tracker Funds.

86% of people within the survey ticked the box that they are interested in or have invested in these assets. Cryptocurrencies were found to be the second most enticing asset class. With 52% of the participants having invested or are interested in this asset class. 

Lagging at the bottom of groups were Options/Futures/CFDs (grouped under one category) and Forex, with just 27% and 29% of people ticking this box retrospectively. 

What These Statistics Tell Us

  • The highest proportion of people are interested in low-risk assets such as Stocks, Shares and EFTs.
  • Despite cryptocurrency being a high-risk asset, people seem to be interested in these novel investment opportunities’ high-risk, high-reward outcomes. 
  • Options, Futures, CFDs and Forex are not very popular, likely because these assets require previous investment knowledge to understand their concepts. 

Age Defined Investment Choices

The survey data shows the relationship between age and investment preferences among the surveyed individuals. By examining the age distribution, we can identify patterns and understand how different age groups engage in investing.

Across all age ranges, the majority of respondents expressed interest in or had invested in stocks, shares, ETFs, or tracker funds. The highest percentage was observed in the 45 to 54 age range, with 94% indicating a strong interest in these investment options. However, interest was slightly decreased among the 25 to 34 age group (82%).

The interest in cryptocurrencies varied across age groups. The highest percentage of interest was seen among the younger age ranges, with 66% of respondents aged 18 to 24 and 25 to 34 showing interest or having invested in cryptocurrencies. The interest gradually declined among older age groups, with only 8% of respondents aged 65 and over expressing interest.

The interest in bonds and gilts remained relatively consistent across different age groups. While property or real estate investment showed a similar trend to bonds and gilts, with a slight increase among mid-tier age groups. The highest percentage of interest was observed in the 35 to 44 age range (46%), while the lowest interest was seen among respondents aged 65 and over (15%).


What These Statistics Tell Us

  • The older people get, the less inclined they become to invest in high-risk assets such as Cryptocurrency. 
  • Most people start thinking about investing in property during their mid-stage of life. 
  • Younger people are most likely to be thinking about investing.
  • Participants most likely to trade forex are between the ages of 18 and 24. 

Gender Investment Preferences

We also looked at gender preferences between different asset classes. Understanding gender inclinations can be helpful in seeing which gender is best to target for your business.  

Stocks/Shares/ETFs/Tracker Funds are favoured by 83% of females and 88% of males — only a 5% different, which isn’t that significant considering the sample size. Cryptocurrency interest showed a more considerable discrepancy between males and females, with 8% more men opting for these investments. 

At the other end of the sale, lesser attractive assets, such as Forex, Options, Futures and CFDs, were all favoured by men. Property was the only asset class valued higher for females than males. However, the difference was only 1%.

What These Statistics Tell Us

  • There is a roughly equal likelihood of males and females investing, with a slight predisposition of interest tilted towards males. 

UK Regional Distribution Investment Stats

According to the data, certain regions have shown a higher than average interest in specific investment options.

London, for instance, stands out with a strong inclination towards traditional investment options like stocks, shares, ETFs, and tracker funds, with an interest rate of 85%. Additionally, London demonstrates a notable interest in cryptocurrencies, with a higher interest rate of 65%, reflecting a keenness for digital assets and blockchain technology.

Despite a relatively lower overall interest, Northern Ireland still exhibits considerable interest in traditional investment avenues, such as stocks, shares, ETFs, and tracker funds. The region also shows a higher interest rate of 50% in property and real estate investments, indicating a focus on the local housing market.

It’s important to consider that these regional differences in investment interests may be influenced by factors such as economic conditions, market trends, and regional dynamics.

What These Statistics Tell Us

  • Londoners tend to have a higher than average investment preference. 

The Bottom Line: Is Investing Dead?

From looking at the numbers above, it’s no surprise that investing is certainly not dead. If anything, it is becoming more popular and accessible as the years go on. 

FinTech companies are popping up all over the place where people can invest money directly through apps on their mobiles. There’s also a lower barrier to entry with an unimaginable amount of information on the internet to guide novice investors through their investment journey. 

If you want to get first access to the latest investment tips, click ‘Send Me Tips Tyson’, and I’ll send you everything I’ve got from my data-driven approach to investing. 

Methodology & Caveats

To conduct our survey, we collaborated with OnePoll, an established research company known for its expertise in data collection. OnePoll administered the survey on our behalf, targeting a sample size of 2,000 individuals selected from their own panel. The panel utilized by OnePoll is designed to be demographically representative, ensuring that the survey results accurately reflect the broader UK population aged 18 and above.

Our decision to partner with OnePoll was based on their commitment to upholding industry standards and ethical guidelines. They strictly adhere to the Market Research Society (MRS) Code of Conduct and the ESOMAR principles, which govern fair and accurate data collection practices.

While we made every effort to ensure the reliability and validity of our survey findings, it is important to consider certain limitations associated with our methodology:

  • Sampling: Although the panel was designed to be demographically representative, there was a potential for sampling bias, as individuals who choose to participate in online surveys may differ from those who do not.
  • Self-Selection Bias: Respondents who opted to participate might possess different opinions or behaviors compared to those who declined to take part.
  • Response Bias: Respondents may be influenced by social desirability bias or other factors, leading to responses that do not fully reflect their true beliefs or behaviors.

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